I work at the intersection of engineering, customer applications, and go-to-market strategy, helping make complex technical topics easier to understand and communicate for sales teams, partners, and customers.
My role includes leading NPI activities across EMEA, supporting product launches, partner training, technical positioning, demo creation, and trade show initiatives. I focus on building technical stories that are accurate, relevant, and aligned with real customer challenges.
My interests are increasingly centered on technical marketing in power electronics, high-speed serial, and test & measurement applications, with exposure to industries such as semiconductor, aerospace & defence, automotive, and education. I enjoy understanding engineering challenges in depth and translating them into practical value for both technical and commercial audiences.
I have a strong background in digital marketing and automation, my current focus is more strongly aligned with technical enablement, and strategic business development.
Accurate current measurement is evolving from bulky magnetic probes and low-bandwidth transformers to compact, high-precision electronic techniques. This presentation reviews the transition toward shunt and current-viewing resistor (CVR) approaches, highlighting their linearity, scalability, and suitability for modern power electronics and fast-switching devices. We discuss the need for galvanic isolation to ensure safety, break ground loops, and maintain signal integrity in complex systems. Emphasis is placed on minimizing noise through careful layout, amplification, and shielding, as well as extending measurement bandwidth to capture fast transients and high-frequency phenomena.