I try to bridge the gap by making technical language simpler, effective and communicable to our Sales & Marketing, Customers and Partners. I own the launch of NPIs in the EMEA Region. With Tektronix, I'm well versed with the test and measurement challenges faced by industries such as the Semiconductor, Aerospace & Defence, Education etc
I'm highly passionate about Growth and Performance marketing with a career goal driven towards strategic business development. I have created and managed paid advertising across all major channels of ad distribution, especially Linkedin. Creating digital campaigns, continuously optimising the funnel, visualising the data and automating marketing processes are regular activities for me.
I'm well-versed in popular CRM tools such as Salesforce, Hubspot, and scraping tools. As a passionate marketer, I believe we need to up-skill ourselves by finding new solutions to improve existing flaws and gel quickly with technology, especially in the age of AI.
Accurate current measurement is evolving from bulky magnetic probes and low-bandwidth transformers to compact, high-precision electronic techniques. This presentation reviews the transition toward shunt and current-viewing resistor (CVR) approaches, highlighting their linearity, scalability, and suitability for modern power electronics and fast-switching devices. We discuss the need for galvanic isolation to ensure safety, break ground loops, and maintain signal integrity in complex systems. Emphasis is placed on minimizing noise through careful layout, amplification, and shielding, as well as extending measurement bandwidth to capture fast transients and high-frequency phenomena.